Marketing Your Flea Market Business Course Lesson 5: Email Marketing Strategies
In this lesson you will discover the benefits of publishing a newsletter and learn some email marketing strategies.
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. Some of the most significant advantages to email marketing are the ability to reach a worldwide audience with minimal effort and the costs associated with email marketing are minimal.
However, email marketing does have some disadvantages as well. The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. Each day Internet users are bombarded with unsolicited emails serving as advertisements. Receiving this quantity of spam each day can be frustrating and can anger some Internet users.
These Internet users are not likely to be receptive to email marketing. However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services.
Emails which contain in depth articles, useful tips, discounts on products and services or product reviews may be appreciated by consumers. Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.
Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.
The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or visiting your website to research a product.
You will need an auto responder system to market with email. We recommend AWeber for sending your email. By using a service like this you can reduce your spam complaints. Your website can be shut down if you do not stay current with the can spam requirements. So you can benefit by using a services that stays on top of these requirements.
One of the most important criteria for ensuring your email marketing will not be viewed as spam is to provide something of quality to the recipients. One way to prevent this is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials.
This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam.
This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails. Aweber is a great service to help with this. This is important because the email recipients may have once been interested in receiving marketing emails but over time this may change. If they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the distribution list.
Creating and maintaining a list of subscribers and/or customers is one of the most important and beneficial marketing techniques that you can use. For more information about how to use email marketing for your flea market business, keep an eye out for our 7-part course soon.
I hope that you have learned a few new methods of marketing your flea market business. Please do not just read this course, you will have gained nothing from the time you have spent. Action is the only way to get results. If you would like to attract more traffic to your flea market booth, then please choose a method that you think will work for you and put it to use in your marketing plan. If you would like help with coming up with your own marketing plan, let me know.
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5
Return to Flea Market Vendor Courses Page